Crafting Content That Ranks: With an Example
Creating compelling content is key to getting your website noticed by potential customers. By following these steps, you can ensure the copy you supply for your page is optimized for Google search while appealing to your audience.
1. Understand Your Audience
- Think about who you want to visit this page and why.
- What questions do they have? What problems are they trying to solve?
- Ensure the copy you supply answers their questions or offers solutions to their needs.
2. Provide High-Quality Information
- Write clear, concise, and engaging content.
- Focus on original and accurate information that builds trust.
- Use sections with headings to make it easy to follow.
3. Use Keywords Naturally
- Include the main keyword for the page:
- In the title of the page.
- In the first paragraph.
- In at least one heading.
- Think about related words or phrases and use them naturally in the content.
4. Write a Strong Title and Summary
- Title: Summarize the main idea of the page in fewer than 60 characters.
- Summary: Write a 2-3 sentence description of the page (less than 160 characters) that would make people want to click.
5. Use Clear Headings and Lists
- Break the page into sections using headings.
- Include bullet points or numbered lists to make information easy to scan.
- Consider adding images, charts, or videos if they help explain your points better.
6. Keep It Mobile-Friendly
- Make sure your content is easy to read on phones and tablets.
- Keep paragraphs short and ensure buttons or links are easy to click.
7. Ensure Fast Loading Times
- Use smaller image files and avoid too many large photos.
- Avoid including any unnecessary elements that might slow things down.
8. Provide Short, Clear URLs
- Use a page address (URL) that is simple and related to the content.
- For example: “yourbusiness.com/plumbing-tips” instead of “yourbusiness.com/page123.”
9. Include a Call to Action (CTA)
- Add a line that tells visitors what to do next:
- “Call us for a free consultation!”
- “Sign up for our newsletter.”
10. Keep It Simple and Customer-Focused
- Avoid using jargon. Write as if you’re talking directly to your customers.
- Make it about them: How will they benefit?
Before and After Example: Transforming Page Content
Before:
Heading: Plumbing Services
“Welcome to our plumbing services. We offer plumbing for homes and businesses. We can fix leaks, clean drains, and install water heaters. Call us today to get a plumber to your house. Don’t wait—we’ve been trusted for years, and our plumbers are the best in the area. For any plumbing problems, we can help.”
Subheading: Trusted Plumbers Near You
“With years of experience, our plumbers can help with anything. Call us to find out how we can solve your plumbing problems quickly.”
After:
Heading: Need Reliable Plumbing Services? We’ve Got You Covered!
“Looking for fast and dependable plumbing solutions? At [Your Business Name], we specialize in leak repairs, drain cleaning, and water heater installations.
- Fast and efficient service.
- Licensed and experienced plumbers.
- 24/7 emergency availability.
Call us today at [phone number] or schedule your appointment online for top-notch plumbing you can trust!”
Subheading: Why Choose Us?
“At [Your Business Name], we put your satisfaction first. Our skilled plumbers arrive on time, provide clear pricing, and guarantee their work. Whether it’s an emergency or routine maintenance, you can rely on us for excellent service every time.”
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